West Elm Hotels & Signature Development Announce Hotel Development in Oakland
BROOKLYN, N.Y.–Today West Elm announced Oakland, California as the newest location for its West Elm HOTELS portfolio. With a shared focus on designing to impact, West Elm HOTELS is teaming up with Signature Development Group and Jordan Real Estate Investments (along with Next Motors) to develop the hotel expected to open in 2020. Signature Development’s extensive experience with residential and commercial projects throughout the Bay Area complement West Elm’s consumer and marketing expertise to bring a unique hospitality experience to Oakland’s Uptown neighborhood.
The hotel will expand on Signature’s “Hive” project and the surrounding Uptown neighborhood, and will celebrate the rich diversity and history of the location. Oakland is the sixth market West Elm has identified for its HOTELS venture, in partnership with DDK, following Charlotte, Detroit, Indianapolis, Minneapolis, and Savannah, locations that were announced in September 2016.
“We feel right at home in Oakland, a city undergoing tremendous change and growth,” said Peter Fowler, vice president of West Elm Hospitality. “Its influences are felt in technology companies, a wonderfully diverse maker culture and art scene, and of course, its pioneering food movement. We look forward to working with Signature to create a destination that celebrates the innovations and vibrancy of the city.”
“West Elm was a natural fit for our first hospitality venture because they share our commitment to fostering community and have executed it brilliantly in the retail arena,” said Michael Ghielmetti, president of Signature Development Group. “We are proud to have been a part of the transformation of this neighborhood from underutilized lots to what is now a bustling scene of activity, with local entrepreneurs, artists and chefs, creating a thriving environment for the community. The addition of a West Elm HOTEL will further strengthen the area as an attraction for Oakland residents, Bay Area neighbors, and growing numbers of out of town visitors.”