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July 08, 2017

SF's 9-Year Drought of New Hotels Finally Ends

San Francisco is in the midst of a mini-wave of five hotel openings. In contrast to the convention-oriented behemoths that opened in the 1980s and 1990s, the new hotels are smaller and focused on tapping into the neighborhood vibrancy that makes the city so popular with tech workers, rather than Moscone Convention Center business.

“If you look at the brands coming in, they weren’t around five years ago and they are locating in places where a lot of tech firms are located,” said John Reyes, chief sales officer for the San Francisco Travel Association. “These properties are all about the next generation of traveler and really support what defines San Francisco as a center of innovation and tech.”

The new wave of hotel openings includes the BAR Architects-designed Yotel at 7th and Market, opening toward the end of 2017.

"Yotel is heavy on technology — robotic concierges that will store luggage if a room isn‘t available yet — and features pint-size rooms called 'cabins.' Restaurateur Daniel Patterson will open a spinoff of his Alta CA on the ground floor."

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