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March 01, 2010

American Eagle Times Square featured in DDi Magazine

New York,NY - BAR Architects has been featured in DDi Magazine, a premier resource for retail and store design.

The article focuses on BAR's work for an American Eagle New York flagship store located in the heart of New York City in the bustling landmark of Times Square.

The article discusses BAR's unique and successful design solutions to the challenges of designing a prominent, visible space in such a busy and challenging locale. It also outlines BAR's long standing relationship with the client, and how BAR has worked with American Eagle's in-house design team to enhance and strengthen the company’s brand identity through the architectural design of its retail stores.

Commenting on the overall sucess of the design,Michael Smith, Director of Store Design for American Eagle said,"We combined certain aspects of loft spaces, classic American styling and things we love about New York to really feel right for the space and right for our customers."